Jumat, 24 Mei 2013

Cover Letter and Resume (CV)


Jakarta, May 24th 2013
Attention To:
HRD Personnel Manager
Unocal Indonesia Inc.

Central of Jakarta



Dear Sir/Madam,
I hereby apply for a job at the company. According to the information I can that your company is looking for employees to hold multiple positions. Based on that, I am interested to apply for the application of Staff Accounting or administrative staff positions in accordance with my background as an undergraduate Bachelor of Accounting.

My name is Siti Raudah and I was twenty-one years. I have graduated from Senior High School 36 East Jakarta, and now  I'm a student of Accounting on University of Gunadarma. I intend to apply in that position because I had qualified as you want. I have a good motivation to develop and progress of the company, eager to learn, and can work with a team (team work) or by myself. Other than that I possessed adequate computer skills and have a good command in English (spoken and written).

With qualifications, I am confident that I will be able to contribute effectively to your company. Herewith I enclose my:
1. Copy of Academic and Certificates transcripts.
2. Curriculum Vitae.
4. Recent photos with size 4x6

Thus I created this petition, my big hope is acceptable to work in this company. The attention and wisdom I thank you.

Sincerely,



Siti Raudah





RESUME

Personal Info          
Name                              : Siti Raudah
Place & Date of birth     : Jakarta , Des 8th, 1991
Sex                                : Female
Address                         : Jl. Pemuda IV No.16 Rawamangun - JakTim
Telephone                      : 021-4704879
Mobile phone                  : 085715944920
E-mail                             : sitrau@gmail.com
Languages                       : Indonesian
Marital Status               : Single

Formal Education     
2010 - until now            Universitas Gunadarma
          
2007 – 2010                 SMA 36 Jakarta Timur

Sertificate
q   Course “Audit of Financial Audit Command Language (ACL)”
q   Workshop “Personal Income Taxes”
q   Workshop “Amazing Presentation”
q   Certificate of Accomplishment “Super Career Seminar”
q   Certificate of Entrepreneurship “Make Your Self an Entrepreneur”
q   Certificate of Pasar Modal “Mendulang Uang dari Saham dan Obligasi”
q   Certificate of Appreciation “Business Forum of  Malaysia Indonesia Business Expo 2011”

Computer Literate
q   Program Application. Ms. Word, Ms. Excel, Ms. Power Point
q   Audit of Financial Audit Command Language (ACL)
                               q   MYOB Accounting

Senin, 13 Mei 2013

Inquiry Letter & Replying Inquiry Letter

Contoh Inquiry Letter

PT. Raudah
Jl. Lily N0. 24
Jakarta

27th April 2013

PT. Ambarawa Ipeh Octopus
Jl. Mawar No.29 Jakarta

Dear Sirs,

We are interested in your promotion service and should be pleased if you could promote our products.

For information PT. Raudah is located at JL. Lily No. 24 Jakarta. We are a company engaged in the field of bread production. We were  founded in 2007 and currently has more than 1000 clients. 

Implementation of the promotion carried out on 2 Mei 2013 at Jakarta Fair. Equipment we need to do is stand, tables, brochures and banner. Promotion cost needed is Rp 5.500.000. For more details, we attach a breakdown of costs.

We hope to the pleasure of a cooperate with your company and you will be able to send us reply by return.


Your faithfully,


Siti Raudah





Contoh Replying Inquiry Letter

PT. Ambarawa Ipeh Octopus
Jl. Mawar No.29
Jakarta

30th April 2013

PT. Raudah
Jl. Lily N0. 24 Jakarta

Dear Madam,

Thank you for your letter of  April 27, 2013 inquiring about cooperate promoting your products.

Be base on your letter and as the treatment about cooperate promotion your products are satisfactory, so we were agree to do cooperate with your company.

We look forward to be meeting to talk over about cooperate and we hope cooperate could be going with good.


Your faithfully,


Tri Inah Oma

Jumat, 10 Mei 2013

SALES AND PROMOTION


PROMOTION
Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Fundamentally, however there are three basic objectives of promotion. These are:
1.       To present information to consumers as well as others.
2.       To increase demand.
3.       To differentiate a product.
There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product.
The term "promotion" is usually an "in" expression used internally by the marketing company, but not normally to the public or the market - phrases like "special offer" are more common. An example of a fully integrated, long-term, large-scale promotion are My Coke Rewards and Pepsi Stuff. The UK version of My Coke Rewards is Coke Zone.

SALES PROMOTION
Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
Sales promotion is the process of persuading a potential customer to buy the product. Sales promotion is designed to be used as a short-term tactic to boost sales – it is not really designed to build long-term customer loyalty. Some sales promotions are aimed at consumers. Others are targeted at intermediaries (such as agents and wholesalers) or at the firm’s sales force.
When undertaking a sales promotion, there are several factors that a business must take into account:
-          What does the promotion cost – will the resulting sales boost justify the investment?
-          Is the sales promotion consistent with the brand image?  A promotion that heavily discounts a product with a premium price might do some long-term damage to a    brand
-          Will the sales promotion attract customers who will continue to buy the product once the promotion ends, or will it simply attract those customers who are always on the look-out for a bargain?
There are many methods of sales promotion, including:
-          Money off coupons – customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced  price
-          Competitions – buying the product will allow the customer to take part in a chance  to win a prize
-          Discount vouchers – a voucher (like a money off coupon)
-          Free gifts – a free product when buy another product
-          Point of sale materials – e.g. posters, display stands – ways of presenting the product in its best way or show the customer that the product is there.
-          Loyalty cards – e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers – that can later be exchanged for money, goods or other offers

KINDS OF PROMOTION
Promotion includes all activities designed to inform, persuade and influence people when they are making the decision to buy. Promotion is made up of:
Advertising
·         non-personal communication transmitted through mass media
Publicity
·         free promotion through news stories in newsletters, newspapers, magazines and television
Sales Promotion
·         all forms of communication not found in advertising and personal selling, including direct mail, coupons, volume discounts, sampling, rebates, demonstrations, exhibits, sweepstakes, trade allowances, samples and point-of purchase displays In designing a promotional plan, clearly spell out:
·         Which objectives to use. It is possible to have more than one objective, but it is recommended that a company target its audience or run the risk of losing focus.
·         What to say
·         Who to say it to
·         Criteria used to measure success
Suggestions for Inexpensive Promotion
Some inexpensive, appropriate and effective methods of promotion for the new food processor include advertising through:
·         Personal selling
·         Product demonstrations
·         Direct mail
·         Business cards
·         Yellow Page listing
·         Seminars
·         Newsletters
·         Contests
·         Flyers
·         Statement stuffers
·         Window banners
·         Greeting cards
·         Sports team sponsor
·         Home parties
·         Ethnic services—languages spoken
Of course, one of the best free methods of promotion is good “word of mouth."
Promotion Objectives
The promotion objectives need to be clearly stated and measurable. They must be compatible with the objectives of the company, as well as the competitive and marketing strategies. Objectives vary for different products and different situations. For example, producers must promote differently to brokers than to wholesalers. When promoting to a broker, the producer must promote what he/she wishes the broker to present to the wholesaler. When promoting to a wholesaler, the producer simply wants the wholesaler to purchase the product. There are five general promotional objectives to choose from. The five types of objectives for promotional activities are1:
·         to provide information
·         to increase demand
·         to differentiate the product
·         to accentuate the value of the product
·         to stabilize sales
·         Promotional Strategy
Once the producer has reviewed all the possible promotional tools, he/she must devise a promotional strategy. A promotional strategy should address the following issues:
·         What is the goal of the promotion?
·         What types of promotion should be used?
·         What effect should the promotion have on the customer?
·         Which promotion is working?
·         Which promotion is not working?
·         What are the costs of the promotion compared to the benefits?

WHY WE NEED PROMOTION

In my opinion, We need promotion because if we want sell the product , we must do the promotion of the marketing our product. It will make our buyer can know what the all kinds of product what we sold. They can order it because they believe that our product is the good for they consumed. And promotion can make our company so famous in buyer community.

Pick at Least 10 Sentences indicating present tense
 example :
1.      A promotional mix specifies how much attention to pay to each of the five subcategories
2.      Promoters use internet advertisement
3.      Sales promotion is one of the seven aspects of the promotional mix.
4.      Sales promotion is the process of persuading a potential customer to buy the product
5.      Business must take into account
6.      Will  the sales promotion attract customers who will continue to buy the product once the promotion ends
7.      Money off coupons – customers receive coupons, or cut coupons out of newspapers
8.      A products packaging that enables them buy the product next time at a reduced price
9.      Its audience or run the risk of losing focus
10.  In my opinion we need promotion because if we want sell the product

Pick at least 10 Sentences indicating past tense
example :
1.      promotion is one the market mix elements, and a term used frequently in marketing
2.      The term "promotion" is usually an "in" expression used internally by the marketing company
3.      really designed to build long-term customer loyalty
4.      Others are targeted at intermediaries (such as agents and wholesalers) or at the firm’s sales force
5.      Free gifts – a free product when buy another product
6.      non-personal communication transmitted through mass media
7.      free promotion through news stories in newsletters, newspapers, magazines and television
8.      Criteria used to measure success
9.      What are the costs of the promotion compared to the benefits?
10.  Next time at a reduced price